2019 Content Marketing Basics

The consumer buying cycle is changing. Rather than going straight to a retail store, over 80% of consumers now gather information online first; reading an average of 3 pieces of online content before making a purchase. Content marketing allows you to influence consumers, and capture leads, at this now critical information gathering stage. Not only that, over time content marketing has been proven to cost 62% less than traditional advertising methods.
 
In this workshop, we will discuss:
 

• How content marketing can help you grow your business, regardless of what industry you’re in.
• The drawbacks of traditional advertising methods and how content marketing can help.
• How to build an effective content marketing strategy.
• Free tools that can help you create more effective content.
• How to properly promote your new content and grow an engaged audience.